By NAN STAFF WRITER
News Americas, NEW YORK,
NY, Fri. Oct. 18, 2019:
A single Caribbean tourism authority shelled out
over USD 7 million to a U.S. company in six months of 2018 to promote its
tourism product, News Americas has found.
Bermuda Tourism Authority paid MMGY Global, LLC, a Kansas, Missouri company, a jaw-dropping
$7,424,065.22 for the six-month period ending May 31, 2018 according to the
latest US Report of the Attorney General to the Congress of the United States on
the Administration of the Foreign Agents Registration Act of 1938, as amended, for
the six months ending June 30, 2018.
money, according to the DOJ’s latest FARA report, was to promote Bermuda’s
tourism product through “strategic planning, account management, and
administration for marketing, media and communications efforts.”
was the largest reported amount paid by any Caribbean tourism agency in 2018.
on its website states it is “the world’s largest integrated marketing company
specializing in the travel, tourism and hospitality industries.” It also states
it “is a $60 million marketing communications and technology company with over
400 colleagues across 13 global offices.” MMGY Global is privately owned by
Peninsula Capital Partners, members of the management team and individual
investors including Jeff Fine, Don Montague and Peter Yesawich.
second largest amount spent by a Caribbean tourism agency in a six-month period
was $912,007.35 paid to New York ad agency, FCB New York, by the Jamaica
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